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Book Brand Hijack: Marketing without Marketing


Brand Hijack: Marketing without Marketing

2.4 (1943)

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    Available in PDF - DJVU Format | Brand Hijack: Marketing without Marketing.pdf | Language: ENGLISH
    Alex Wipperfurth (Author)

    Book details

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. Brand hijacking relies on a radical concept - letting go.
2.5 (9667)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 272 pages
  • Alex Wipperfurth (Author)
  • Portfolio (3 Jan. 2005)
  • English
  • 6
  • Business, Finance Law

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